PERSPECTIVAS SOBRE A RESPONSABILIDADE SOCIAL CORPORATIVA NO DESENVOLVIMENTO DE PRODUTOS

Ricardo Luiz Fernandes Bella, Osvaldo Luiz Gonçalves Quelhas

Resumo


O objetivo deste estudo é explorar as possíveis contribuições do tema da responsabilidade social corporativa no contexto do desenvolvimento de produtos. Para isso, uma revisão da literatura é conduzida de forma sistemática na investigação do tema. Como resultado se obteve apontamentos sobre como a responsabilidade social corporativa pode apoiar estratégias proativas de desenvolvimento de produtos, alterando características, materiais e processos de produtos, a fim de mitigar os impactos ambientais e sociais negativos, trazendo imagem positiva, credibilidade e visibilidade às marcas

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                      Brazilian Journal of Production Engineering - BJPE (ISSN: 2447-5580)