A lógica cultural do capitalismo contemporâneo a partir da obra de Fredric Jameson
DOI:
https://doi.org/10.18315/argumentum.v3i1.1437Abstract
Aborda o papel da cultura na reprodução do sistema capitalista a partir da obra de Fredric Jameson, que afirma ser o pós-modernismo a lógica cultural da atual fase do capitalismo. Além de contextualizar a emergência histórica do pós-modernismo a partir das mudanças no âmbitoeconômico e político na segunda metade do século XX, com destaque para a reestruturação produtiva e a implantação do neoliberalismo, caracteriza a cultura como elemento constitutivo do modo de vida contemporâneo, marcado pelo individualismo e pelo consumismo. Apresenta a mercantilização cultural
como marca principal da cultura na fase de financeirização da economia e relaciona a hegemonia dessa lógica cultural à dificuldade de organização da classe trabalhadora na atualidade.
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