[1]
B. G. R. Santana, J. R. D. Luche, and C. R. de Freitas, “Integration between sales and marketing CRM for data-driven decision making: an analysis from the perspective of specialists and users”, Braz. J. Prod. Eng., vol. 12, no. 5, pp. 81–90, Jun. 2026, doi: 10.47456/bjpe.v12i5.52864.