Santana BGR, Luche JRD, Freitas CR de. Integration between sales and marketing CRM for data-driven decision making: an analysis from the perspective of specialists and users. Braz. J. Prod. Eng. [Internet]. 2026 Jun. 9 [cited 2026 Aug. 11];12(5):81-90. Available from: https://periodicos.ufes.br/bjpe/article/view/52864