REGEC is dedicated to publishing original and unpublished contributions, particularly articles and bibliographic notes in the following thematic areas: Organizational Studies Operations and Logistics Strategy in Organizations Market and Consumption Corporate Finance People Management Public and Governmental Administration Innovation Social and Environmental Management
Os direitos autorais dos originais aprovados serão automaticamente transferidos à Revista, como condição para sua publicação, e para encaminhamentos junto às bases de dados de indexação de periódicos científicos. Esta cessão passará a valer a partir da submissão do manuscrito, em formulário apropriado, disponível no Sistema Eletrônico de Editoração da Revista. A revista se reservará o direito de efetuar, nos originais, alterações de ordem normativa, ortográfica e gramatical, com vistas a manter o padrão culto da língua e a credibilidade do veículo. Respeitará, no entanto, o estilo de escrever dos(as) autores(as). Alterações, correções ou sugestões de ordem conceitual serão encaminhadas aos(às) autores(as), quando necessário. Nesses casos, os artigos, depois de adequados, deverão ser submetidos a nova apreciação. As provas finais serão encaminhadas aos(às) autores(as). Os trabalhos publicados passarão a ser de propriedade da Revista, ficando sua re-impressão (total ou parcial) sujeita à autorização expressa da Revista. Em todas as citações posteriores, deverá ser consignada a fonte original de publicação: Revista Gestão & Conexões. A Universidade Federal do Espírito Santo e/ou quaisquer das instâncias editoriais envolvidas com o periódico não se responsabilizarão pelas opiniões, idéias e conceitos emitidos nos textos. As opiniões emitidas pelos(as) autores(as) dos artigos serão de sua exclusiva responsabilidade. Em todo e qualquer tipo de estudo que envolva situações de relato de caso clínico é fundamental o envio de cópia do Termo de Consentimento Livre e Esclarecido assinado(s) pelo(s) paciente(s).
Copyright (c) 2026 Management and Connections Journal
Relatório de Informações Editoriais 2024
Copyright (c) 2025 Management and Connections Journal
Relatório de Informações Editoriais 2023
Glass Ceiling, Sticky Floor, Crystal Labyrinth
We identified how Brazilian research analyzes and discusses the main barriers faced by women in their professional careers through a systematic review based on the protocol of Cronin et al. (2008), considering the metaphors of the glass ceiling, sticky floor, and glass labyrinth during the period from 2014 to 2024. The selection of articles was carried out in Brazilian journals classified as higher than B2 in the Qualis system, in the field of Business. We analyzed 44 articles, and the results revealed that the glass ceiling is the most studied concept. So, despite the growth in research on the topic, there is still a lack of studies on the sticky floor and the crystal labyrinth, indicating that Brazilian research on the subject has prioritized investigations into leadership positions while neglecting other dimensions. This may reflect a limited view of the multiple obstacles women face in their professional paths.
Despite progress, women still face challenges in achieving workplace equity and are often underestimated in their capabilities. Studies indicate that while there is no consensus on significant gender differences in creativity, socio-environmental and cultural factors influence the development and expression of creative potential. This theoretical essay examines the relationship between creativity, gender diversity, and innovation in organizational contexts, highlighting the importance of inclusive environments for fostering creative and innovative potential. This paper offers reflections on the gender roles imposed by society and suggests directions for future research, such as identifying barriers that limit the full expression of women's creative potential. The study concludes that promoting inclusive and equitable environments is crucial for fostering creativity and innovation, thereby contributing to the sustainable development of organizations and society.
Edição Especial Criatividade(s): caminhos, interfaces e contextos na área organizacional no Brasil
This study investigated the impacts of new ways of working (NWW) on creativity and organizational innovation, exploring how practices of flexibility, collaboration, and technologies shape creative and innovative dynamics. Through a systematic literature review that mapped 202 articles and analyzed 28 selected studies, benefits of NWW were identified, such as greater autonomy, stimulation of creativity, and more adaptable collaborative environments, but also challenges, such as information overload, lack of privacy, and difficulties in work-life balance. Gaps in the literature were highlighted, including the predominance of studies in developed regions, the absence of sectoral analyses, and the lack of longitudinal approaches. The research offers theoretical contributions by integrating technological, social, and cultural dimensions of NWW, as well as practical implications for managers and policymakers, highlighting the need for contextual approaches and balanced strategies to maximize innovative potential while promoting organizational well-being.
Ana Cristina de Oliveira de Morais Araújo
This study analyzes the process of institutionalization of the creative economy in Brazil, focusing on the legal frameworks and public policies adopted at the federal and subnational levels. Applied in nature, qualitative and with a descriptive exploratory approach, the research was structured in three stages: (1) survey and analysis of the federal legal framework, through the portals of the Federal Senate and the Chamber of Deputies, considering the theme of the creative economy; (2) mapping of actions and guidelines in the 26 Brazilian states and the Federal District, using the term “creative economy” as a search criterion; and (3) systematic literature review as theoretical support. The results reveal the need for a national regulatory framework, in view of the weak institutionalization of policies for the creative economy, normative discontinuity and low articulation among federative entities, especially at the state level. As a response to this scenario, a framework is proposed, based on specialized literature and contemporary legislation, composed of nine structuring actions. The focus of the actions was to provide subsidies for strengthening discussions on the creative economy and for the creation of a national and local governance articulated in public policies aimed at the creative economy.
Creativity and Sustainability in the Institutional Networks of the Brasília National Park
The Environmental Education Center (NEA) of the Brasília National Park is one of the important agents in the implementation of creative actions aimed at reducing the negative impacts of socio-environmental risks. Therefore, this study aimed to describe a timeline of the creation and evolution of the center; and to analyze the networks of institutions around NEA that make it an important factor in fostering creativity for sustainability. Based on the conceptual framework of systemic creativity, an exploratory descriptive case study was conducted, with a qualitative approach, which used the following data collection methods: documentary research; simple observation; and interviews. As a result, it was observed that it was easier to implement networks of institutions with informal ties, given bureaucratic’s challenges and insufficient staff. It was also concluded that the theoretical assumption was confirmed that NEA and the five identified networks constitute the ‘field’ according to the perspective of systemic creativity.
Regulatory Aspects Analysis Model Supported by Knowledge Management to Brazilian Healthtechs
The objective of this research is to develop and validate a model of analysis of regulatory aspects supported by Knowledge Management applicable to Brazilian healthtechs. A bibliographic and documentary research methodology was applied, with a survey and application of multicriteria decision analysis (PAPRIKA method), with the participation of professionals specialized in the area of regulatory affairs working in the Brazilian medical products industry. The validated model has the following structure: i) 17 legislations for medical devices; ii) 18 KM processes, practices and tools and iii) Flow of steps for the regularization of healthtech, necessary certifications and actions for the regularization of the medical product. The structured model contributes to the advancement of research in innovation in the area of Health and medical products, in addition to being a guide for healthtech entrepreneurs in the country to regularize their company and medical products.
This study conducts a bibliometric review on creative careers, aiming to map global scientific production, identify research gaps, and propose a future research agenda. A total of 166 articles published in the Web of Science and Scopus databases were analyzed using RStudio® with the Bibliometrix® package and VOSviewer® for the bibliometric analyses. The results indicate a significant growth in publications on creative careers since 2016, and the co-citation networks reveal consolidated theoretical clusters and emerging topics, such as neuroscience and mental health in connection with creative careers. The proposed agenda suggests investigations on digitalization, segmentation of creative sectors, post-pandemic survival strategies, as well as studies employing biographical methods. This study contributes to the theoretical and conceptual advancement of the field, highlighting multidisciplinarity as a central element.
Creativity management has been of growing interest in academia and among practitioners, who are seeking greater competitive advantage for their organizations. This interest has increased the number of scientific articles seeking to understand how the creative process takes place and what factors can influence creativity. The aim of our article was to map the current literature on management and to understand the theoretical paths that are being taken in this field. This bibliometric study selected articles published in English between 2013 and 2023, reaching a final number of 2,293 articles. The results showed that creativity is closely related to the themes of innovation, management and performance. In the analysis of thematic clusters, the evaluation of factors that contribute to and influence creativity stands out. The field appears to be plural and with a downward trend in publications.
Micro e Pequenas Empresas: Inovação Frugal em Busca do Aumento de Produtividade
O artigo apresenta e analisa o Check-up Digital e o Payback de micro e pequenas empresas (MPEs) atendidas no Projeto ALI - Transformação Digital na Microrregião do Rio Doce (Espírito Santo), entre setembro de 2022 e outubro de 2023. O recorte abrange MPEs que priorizaram os Casos de Uso Customer Relationship Management (CRM), com 13 empresas, e Enterprise Resource Planning (ERP), com 11 empresas. A metodologia incluiu pesquisa bibliográfica, análise documental (dados do Business Intelligence do Sebrae-ES), o Guia Unificado ALI Transformação Digital e dados de três Agentes Locais de Inovação (ALIs). Os resultados indicam uma melhoria no Check-up Digital, especialmente no uso de ferramentas de CRM, com um Payback abaixo de um mês. No caso das ferramentas de ERP, o impacto no Check-up foi menor, apresentando um Payback inferior a seis meses, mas ainda consideravelmente superior ao encontrado com o uso de CRM.
Cultural Entrepreneurship from the Perspective of Placemaking and the Entrepreneurial Orientation of Effectuation
The emergence of traveling fairs as spaces for cultural and economic circulation has aroused interest due to their potential for social and spatial transformation. In the context of Cariri, Ceará, the Feira das Meninas stands out, an initiative led by women entrepreneurs. This study aimed to analyze how the entrepreneurial actions developed in this traveling fair are linked to placemaking guidelines, understood as guiding principles for the management and activation of people-centered spaces (Mediotte et al., 2022), and to the logic of effectuation, focused on entrepreneurial action in uncertain contexts (Sarasvathy, 2001). The research adopted a qualitative approach with an interpretivist orientation, using semi-structured interviews conducted with seven participants in the fair. Thematic analysis of the data revealed that itinerancy operates as a structuring axis of the fair, contributing to placemaking through three main dimensions: (1) An agent that resignifies spaces, by attributing new meanings to places and driving popular mobilizations; (2) an element that creates experiences, by facilitating interactions between vendors, consumers and the occupied territories; and (3) a differentiator for the business, by attracting new audiences and strengthening the entrepreneurial presence in cultural events. It is concluded that itinerancy, as a bottom-up entrepreneurial strategy, acts as a mediator between culture, territory, and citizenship, highlighting fairs as collective practices of reappropriation and resignification of urban spaces.
Everyday Life and Sustainability: A Case Study of the Índio Galdino Settlement
This study identifies the interconnections between everyday life and sustainability based on the practices and social interactions of the people from the Índio Galdino Settlement of the MST in Curitibanos-SC. Utilizing a qualitative methodology, it combines narrative analysis and participant observation, allowing for an immersion in the reality of the settlers. The results reveal that MST settlements can be spaces of resistance and possibilities, where everyday sustainability practices extend beyond agriculture and the production of healthy food. These practices reflect a resistance to dominant power structures, redefining the concept of sustainability beyond hegemonic discourses. The Índio Galdino Settlement represents a microcosm of possibility and resistance, where sustainability is built through daily practices. The discussion on sustainability needs to be broadened, especially regarding ordinary rural life, diversifying the concept and challenging dominant perspectives, thus promoting an inclusive debate on how to build a sustainable and just future.
Plus size fashion: Instagram as a driver of social responsability
Issues related to obesity are no longer being discussed solely within the scope of public health, as they have overcome this barrier and entered the marketing context, promoting plus size fashion. This study aimed to understand how social responsibility through Instagram can be applied as a strategy to generate competitive advantage in the plus size segment. Applied research was conducted, with a descriptive objective, a problem addressed in a qualitative and quantitative way, using bibliographical research as technical procedures and a survey using an online form that had the Net Promoter Score (NPS) as a mechanism for analyzing the answers. The main results include the analysis of the dissonance between consumer thinking and attitude in relation to social responsibility, the noticeable facilitation of Instagram with regard to product offers, and the notable adherence of movements that encourage acceptance of one's own body.
Alcançando o Modelo de Negócio Sustentável Através do ESG: Proposição de um Framework
Apesar da sua extensa investigação na literatura internacional, os Modelos de Negócios Sustentáveis (MNS) ainda carecem de estudos devido à falta de uma caracterização mais holística, o que acarreta na dificuldade de transição de modelos tradicionais para modelos mais sustentáveis. Desse modo, o Environmental, Social and Corporate Governance (ESG) surge como forma de impulsionar esse processo de transição. Assim, este estudo se propõe a caracterizar os Modelos de Negócios Sustentáveis (MNS) de empresas industriais que compõem a carteira do Dow Jones Sustainability World Index e a partir disso, propor um framework integrando as estratégias e divulgação em ESG necessárias nesse processo. Essa caracterização foi realizada em 60 indústrias por meio do método de clusterização. Os resultados evidenciam dois perfis de empresas, que indicam uma tendência de diferentes cenários de práticas e investimentos ESG, com níveis médio e alto de maturidade, influenciados principalmente por quatro fatores: (i) porte, (ii) localização geográfica (iii) setor e nível de impacto e (iv) período temporal, sendo retratado no framework. Logo, o framework proposto, trouxe implicações teóricas voltadas para análise e caracterização de MNS no mercado de ações, com foco na maturidade em ESG. Bem como, fornece implicações gerenciais, de modo a orientar os gestores na formulação de estratégias para melhorar a implementação dos MNS.
O Volume 14 da Revista Gestão & Conexões – REGEC – Número 2 está no ar! Nesta Edição, damos continuidade a uma retrospectiva dos primeiros 10 anos da REGEC! Na Edição anterior, relembramos os textos publicados entre os anos de 2012 e 2014. Agora, relembraremos os textos publicados entre os anos de 2015 e 2018. Começamos pela Edição v. 4 n. 1 (2015), que tem o tema “Reinventando o Cotidiano Organizacional”, um Número especial que trouxe estudos dentro da perspectiva do cotidiano, com artigos do fluxo temático geral de submissões da Revista. Foi organizado por Christiane Kleinubing Godoi e Letícia Dias Fantinel.
The daily life of higher education professors and their professional identities
The aim of this paper was to discuss the daily life of higher education professors and their professional identities through the theoretical lenses of Michel de Certeau and Claude Dubar. Daily life encompasses individuals’ actions and experiences within their everyday routines — a context in which, despite the constraints imposed by social and cultural norms, people find ways to act creatively. Professional identities refer to the forms of identity that emerge from the relationship between the “I” and the “We,” particularly within the context of paid occupational activities. A narrative literature review was conducted using the Spell database, the Capes Journal Portal, and Google Scholar. Based on the literature reviewed, six analytical categories were identified as common to the ideas of Certeau and Dubar: the centrality of everyday life; the influence of social structures; individual and collective action; resistance and creativity; alterity; and the construction of identity.
Alignment of business administration curricula with the demands of immersive digital environments
Grounded in Connectivism Theory Siemens (2004), this study investigates how private higher education institutions in the state of Pará, Brazil, are incorporating new technologies into Business Administration curricula, based on insights from academic program coordinators. The theoretical framework addresses technology-enhanced professional education and the application of connectivist principles in curriculum design. This qualitative, exploratory study employs a case study methodology, drawing on data from the Foundation for the Coordination of Improvement of Higher Education Personnel Theses and Dissertations Portal, Scopus, and Scielo. Semi-structured interviews were conducted with coordinators from selected private institutions. Data analysis was performed using Content Analysis techniques, supported by the Atlas.ti software. Findings indicate institutional efforts toward technological advancement through training courses, workshops, and collaborative partnerships. Nevertheless, challenges persist in terms of curriculum modernization and faculty development, which in turn affect student autonomy and the overall effectiveness of training for engagement in immersive digital environments.
Relationships of pleasure and suffering in the work technification process in social media
The virtual environment has emerged as a new and potential workspace in light of the proliferation of social media. Significant discussions on the platformization of work have been developed within the field of Organizational Studies. Among the activities arising in this context, the present study focuses on digital content creation. It aimed to understand the experiences of pleasure and suffering among content creators on social media under the dominant technical logic. A qualitative study was conducted using in-depth interviews and secondary data collection. The findings indicate that although content creation is often portrayed as the myth of the perfect job: fun, free, glamorous, and well-paid; in reality, it unfolds within a dynamic of both pleasure and suffering, mediated by algorithms whose performance rules are neither clear nor accessible to workers. In this way, it reinforces the perception of content creation as a form of entrepreneurship and a dynamic of self-exploitation in work.
Gender stereotypes, motivation, and career aspirations of women in an undergraduate group
This paper aims to investigate the gender stereotypes and their consequences within the organizational context. A case study was conducted applying semi-structured interviews. The interviews were transcribed and subjected to content analysis using NVIVO software. The presence of gender stereotypes was evidenced. However, contrary to the classical literature on gender, the presence of gender stereotypes does not directly affect the motivation and career aspirations of women. On the contrary, the present article highlights a preference for a more participative transformational leadership, which is more characteristic of feminine leadership, leading us to suggest that the gap pointed out by the Role Congruity Theory may be closing. The article provides a different perspective regarding the impact of gender issues on leadership by considering advancements in studies on leadership in response to a more complex corporate world and the characteristics of the Generation-Z individuals that will constitute the new generation of corporate leaders.
Identity and belonging in the work of entrepreneurs and factionalists in the intimate fashion sector
The objective of this work is to understand work as a source of personal development, belonging, and the constitution of identities of entrepreneurs and factionalists in the intimate fashion sector. The methodological strategy was qualitative and descriptive. Data were collected through semi-structured interviews and treated based on content analysis. The results indicate that the relationship of women with work permeates the dimension of belonging and is a preponderant factor in the construction of their identities. When comparing the reality of factionists and female entrepreneurs, there is a presence of belonging and social value through work, more evident among female entrepreneurs. The contribution of this study is to discuss the reality of a socioeconomic context with specific challenges, to point out the differences in possibilities and challenges of female work related to two groups: entrepreneurs and factionists, in addition to deepening the discussion on identity at work and belonging.
A partir desta Edição, daremos início a uma retrospectiva dos primeiros 10 anos da REGEC! Durante este ano de 2025, relembraremos artigos publicados e autores e autoras que por aqui deixaram sua inestimável contribuição. A revista completou 10 anos de existência em 2022. Seu primeiro número foi publicado em 2012, sob a editoria da Professora Dra. Glícia Vieira dos Santos.