“Een merkwaardig misverstand”: Postcolonial reflections on Hoepla

Authors

  • Janna Schoenberger Amsterdam University College

DOI:

https://doi.org/10.47456/rf.rf.2133.51417

Keywords:

Indonesia; ludic; media; post-colonialism

Abstract

This article is based on a Dutch television event from the 1960s. In a dark humor program, the first nude woman was shown on Dutch television; however, its impact overshadowed the subsequent event, the demonstration of a reality made invisible on Dutch soil: the Moluccans residing in the country. The ignorance and unpreparedness of those involved in the interview, and the surreal nature of the living conditions of Indonesian immigrants after the violent process of Dutch colonization in Indonesia, are discussed. This "event" on the television program Hoepla is developed in the article from the perspective of Ludic Conceptualism, a terminology coined by Dr. Schoenberger and applied to the artistic trend strongly present in the Netherlands between the 1960s and 1970s.

Author Biography

  • Janna Schoenberger, Amsterdam University College

    She is a core faculty member at Amsterdam University College, where she teaches modern and contemporary art. Dr. Schoenberger completed her PhD in Art History at the Graduate Center, The City University of New York. Her doctoral dissertation, Ludic Conceptualism: Art and Play in the Netherlands, 1959 to 1975, is the first extensive study of art in the Netherlands in the 1960s and ‘70s. Dr. Schoenberger has held fellowships at the Rijksmuseum and Yale University’s Beinecke Library. Her book on Robert Jasper Grootveld, Waiting for the Witchdoctor: Robert Jasper Grootveld’s Scrapbook and the Dutch Counterculture, was published in 2020. Dr. Schoenberger’s writing on instances of Dutch institutional critique appeared in the 2024 book Humor in Global Contemporary Art.

References

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Published

30-12-2025

Issue

Section

Ensaios

How to Cite

SCHOENBERGER, Janna. “Een merkwaardig misverstand”: Postcolonial reflections on Hoepla. Farol, [S. l.], v. 21, n. 33, p. 12–26, 2025. DOI: 10.47456/rf.rf.2133.51417. Disponível em: https://periodicos.ufes.br/farol/article/view/51417. Acesso em: 4 feb. 2026.