Escolha interativa no processo de seleção de fornecedores: uma abordagem por meio do Analytic Hierarchy Process (AHP)
Resumo
Este estudo propôs uma abordagem por meio de escolha interativa para auxiliar a tomada de decisão que envolve a seleção de fornecedores. Apesar da elevada quantidade de estudos sobre este tema, a escolha e seleção de fornecedores de supermercados que utilizam critérios e subcritérios particulares são menos investigadas. Para contribuir com o preenchimento desta lacuna, este trabalho propôs um enfoque específico para seleção de fornecedores de supermercados (setor de frutas e legumes). As comparações paritárias foram coletadas usando uma revisão da literatura, seguida de um levantamento survey. Finalmente, uma aplicação do Analytic Hierarchy Process (AHP) foi usada para selecionar o melhor fornecedor. Os resultados obtidos além de estarem dentro dos padrões mercadológicos, segundo os especialistas consultados, também indicaram como evidência que a abordagem proposta contribui para orientar julgamentos complexos, equilibrando a necessidade de simplicidade, com o preceito de uma análise completa e transparente de todas as questões importantes envolvidas na tomada de decisão.
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Referências
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NEAL, B.; SACKS, G.; SWINBURN, B.; VANDEVIJVERE, S.; DUNFORD, E.; SNOWDON. W.; WEBSTER, J.; BARQUERA, S.; FRIEL, S.; HAWKES, C.; KELLY, B.; KUMANYIKA, S.; L’ABBÉ, M.; LEE, A.; LOBSTEIN, T.; MA, J.; MACMULLAN, J.; MOHAN, S.; MONTEIRO, C.; RAYNER, M.; SANDER, D.; WALKER, C. Monitoring the levels of important nutrients in the food supply. Obesity reviews, v. 14, n. S1, p. 49-58, 2013.
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PASUTHAM, A. Supply chain performance measurement framework. 2012. 365 f. Tese (Doutorado em Administração) - Escola de Negócios Astom, Universidade Astom, Birmingham, Inglaterra.
PUGA, D.; TREFLER, D. International trade and institutional change: Medieval Venice’s response to globalization. The Quarterly Journal of Economics, v. 129, n. 2, p. 753-821, 2014.
SAATY, T. L. A Scaling Method for Priorities in Hierarchical Structures. Journal of Mathematical Psychology, v. 15, p. 234-281, 1977.
_______. Decision making with the analytic hierarchy process. International journal of services sciences, v. 1, n. 1, p. 83-98, 2008.
SAMSON, K.; JONATHAN, M.; MULI, W.; RUTH, N.; TABBY, G. The Effect of Supplier Quality Management on Organizational Performance: A Survey of Supermarkets in Kakamega Town. International Journal of Business and Commerce, v. 3, n. 1, p. 71-82, 2013.
SCOTT, J.; HO, W.; DEY, P. K.; TALLURI, S. A decision support system for supplier selection and order allocation in stochastic, multi-stakeholder and multi-criteria environments. International Journal of Production Economics, v. 166, p. 226-237, 2015.
SHI, J.; GUO, J.; FUNG, R. Y. K. Decision support system for purchasing management of seasonal products: A capital-constrained retailer perspective. Expert Systems with Applications, v. 80, p. 171-182, 2017.
SINGH, A. Supplier evaluation and demand allocation among suppliers in a supply chain. Journal of Purchasing and Supply Management, v. 20, n. 3, p. 167-176, 2014.
SUBRAMANIAN, N.; RAMANATHAN, R. A review of applications of Analytic Hierarchy Process in operations management. International Journal of Production Economics, v. 138, n. 2, p. 215-241, 2012.
TRIANTAPHYLLOU, E.; MANN, S. H. Using the analytic hierarchy process for decision making in engineering applications: some challenges. International Journal of Industrial Engineering: Applications and Practice, v. 2, n. 1, p. 35-44, 1995.
ACZÉL, J.; SAATY; T. L. Procedures for synthesizing ratio judgements. Journal of mathematical Psychology, v. 27, n. 1, p. 93-102, 1983.
BURGOINE, T.; GALLIS, J. A.; PENNEY, T. L.; MONSIVAIS, P.; NEELON, E. B. Association between distance to nearest supermarket and provision of fruits and vegetables in English nurseries. Health & Place, v. 46, p. 229-233, 2017.
CENTENARO, A.; LAIMER, C. G. Cooperative relationships and competitiveness in supermarket sector. Revista brasileira de gestão de negócios, v. 19, n. 63, p. 65-81, 2016.
CHAI, J.; LIU, J. N. K.; NGAI, E. W. T. Application of decision-making techniques in supplier selection: a systematic review of literature. Expert Systems with Applications, v. 40, n. 10, p. 3872-3885, 2013.
CHARLTON, E. L.; KÄHKÖNEN, L. A.; SACKS, G.; CAMERON, A. J. Supermarkets and unhealthy food marketing: An international comparison of the content of supermarket catalogues/circulars. Preventive medicine, v. 81, p. 168-173, 2015.
CHEN, J. Y.; BADDAM, S. R. The effect of unethical behavior and learning on strategic supplier selection. International Journal of Production Economics, v. 167, p. 74-87, 2015.
DURBACH, I.; LAHDELMA, R.; SALMINEN, P. The analytic hierarchy process with stochastic judgements. European Journal of Operational Research, v. 238, n. 2, p. 552-559, 2014.
ERIKSSON, M. Supermarket food waste - Prevention and management with the focus on reduced waste for reduced carbon footprint. 2015. 97 f. Tese (Doutorado em Energia e Tecnologia) - Faculdade de Recursos Naturais e Ciências Agrárias, Universidade Sueca de Ciências Agrárias, Uppsala, Suécia.
KANG, B.; HU, Y.; DENG, Y.; ZHOU, D. A New Methodology of Multicriteria Decision-Making in Supplier Selection Based on 𝑍-Numbers. Mathematical Problems in Engineering, v. 2016, ID 8475987, 2016.
KOU, G.; LU, Y.; PENG, Y.; SHI, Y. Evaluation of classification algorithms using MCDM and rank correlation. International Journal of Information Technology & Decision Making, v. 11, n.1, p. 197-225, 2012.
LIMA JÚNIOR, F. R.; OSIRO, L.; CARPINETTI, L. C. R. Métodos de decisão multicritério para seleção de fornecedores: um panorama do estado da arte. Gestão & Produção, v. 20, p. 781-801, 2013.
LIMA JÚNIOR, F. R.; CARPINETTI, L. C. R. A comparison between TOPSIS and Fuzzy‑TOPSIS methods to support multicriteria decision making for supplier selection. Gestão & Produção, v. 22, n. 1, p. 17-34, 2015.
NEAL, B.; SACKS, G.; SWINBURN, B.; VANDEVIJVERE, S.; DUNFORD, E.; SNOWDON. W.; WEBSTER, J.; BARQUERA, S.; FRIEL, S.; HAWKES, C.; KELLY, B.; KUMANYIKA, S.; L’ABBÉ, M.; LEE, A.; LOBSTEIN, T.; MA, J.; MACMULLAN, J.; MOHAN, S.; MONTEIRO, C.; RAYNER, M.; SANDER, D.; WALKER, C. Monitoring the levels of important nutrients in the food supply. Obesity reviews, v. 14, n. S1, p. 49-58, 2013.
NGUYEN, X. T.; LIN, G. H.; NGUYEN, N. B. T. Application of AHP Method in Analysing and Selecting the Right Supplier-Case of Instant Coffee Supplier for Hanoi Big C Supermarket. In: Computational Intelligence and Applications (ICCIA), 2016, Jeju Island. Anais... Jeju Island: International Conference on, IEEE, 2016. p. 51-55.
PASUTHAM, A. Supply chain performance measurement framework. 2012. 365 f. Tese (Doutorado em Administração) - Escola de Negócios Astom, Universidade Astom, Birmingham, Inglaterra.
PUGA, D.; TREFLER, D. International trade and institutional change: Medieval Venice’s response to globalization. The Quarterly Journal of Economics, v. 129, n. 2, p. 753-821, 2014.
SAATY, T. L. A Scaling Method for Priorities in Hierarchical Structures. Journal of Mathematical Psychology, v. 15, p. 234-281, 1977.
_______. Decision making with the analytic hierarchy process. International journal of services sciences, v. 1, n. 1, p. 83-98, 2008.
SAMSON, K.; JONATHAN, M.; MULI, W.; RUTH, N.; TABBY, G. The Effect of Supplier Quality Management on Organizational Performance: A Survey of Supermarkets in Kakamega Town. International Journal of Business and Commerce, v. 3, n. 1, p. 71-82, 2013.
SCOTT, J.; HO, W.; DEY, P. K.; TALLURI, S. A decision support system for supplier selection and order allocation in stochastic, multi-stakeholder and multi-criteria environments. International Journal of Production Economics, v. 166, p. 226-237, 2015.
SHI, J.; GUO, J.; FUNG, R. Y. K. Decision support system for purchasing management of seasonal products: A capital-constrained retailer perspective. Expert Systems with Applications, v. 80, p. 171-182, 2017.
SINGH, A. Supplier evaluation and demand allocation among suppliers in a supply chain. Journal of Purchasing and Supply Management, v. 20, n. 3, p. 167-176, 2014.
SUBRAMANIAN, N.; RAMANATHAN, R. A review of applications of Analytic Hierarchy Process in operations management. International Journal of Production Economics, v. 138, n. 2, p. 215-241, 2012.
TRIANTAPHYLLOU, E.; MANN, S. H. Using the analytic hierarchy process for decision making in engineering applications: some challenges. International Journal of Industrial Engineering: Applications and Practice, v. 2, n. 1, p. 35-44, 1995.
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30.09.2017
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Louro, A. M., Sobrinho, E. V. L., Conceição, J. V. da S., Firme, P. T. P., & Gonçalves, W. (2017). Escolha interativa no processo de seleção de fornecedores: uma abordagem por meio do Analytic Hierarchy Process (AHP). Brazilian Journal of Production Engineering, 3(2), 57–68. Recuperado de https://periodicos.ufes.br/bjpe/article/view/v3n2_5
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