A representação da cozinha como elemento do produto imobiliário na cidade de Vitória entre as décadas de 1950 a 1970/The representation of the kitchen as element of the real estate product in the city of Vitoria between the decades of 1950 to 1970
DOI:
https://doi.org/10.7147/GEO23.14378Abstract
As transformações do espaço urbano vêm introduzindo novos padrões que revelam elementos da dinâmica capitalista. Nesse aspecto, o apartamento residencial é apresentado como um produto dotado de novos conceitos em sintonia com as mudanças do capitalismo. Este estudo tem como objetivo desenvolver uma análise sobre as propagandas imobiliárias na cidade de Vitória, entre as décadas de 1950 a 1970, no qual identificamos as estratégias do setor da construção imobiliária em relação a cozinha como item diferencial do imóvel e inserido no sistema de produção da sociedade de consumo.
ABSTRACT
This study aims to develop an analysis of the kitchen of the residential apartments in the city of Vitoria, between the 1950s and 1970s, as a space connected to the transformations promoted by capitalism. It was carried out a qualitative survey of advertisements published in a newspaper, as well as the use of authors who approach the relationship between the production of the urban space and the food. From this analysis, it was possible to verify that the transformation in the kitchen is indicative of the way of life established by the Brazilian urbanization during this period.
Keywords: Kitchen; Urban space; Advertising.
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