“Een merkwaardig misverstand”: Postcolonial reflections on Hoepla

Authors

DOI:

https://doi.org/10.47456/rf.rf.2133.51416

Keywords:

Indonesia; ludic; media; post-colonialism

Abstract

This article is based on a Dutch television event from the 1960s. In a dark humor program, the first nude woman was shown on Dutch television; however, its impact overshadowed the subsequent event, the demonstration of a reality made invisible on Dutch soil: the Moluccans residing in the country. The ignorance and unpreparedness of those involved in the interview, and the surreal nature of the living conditions of Indonesian immigrants after the violent process of Dutch colonization in Indonesia, are discussed. This "event" on the television program Hoepla is developed in the article from the perspective of Ludic Conceptualism, a terminology coined by Dr. Schoenberger and applied to the artistic trend strongly present in the Netherlands between the 1960s and 1970s.

Author Biographies

  • Janna Schoenberger , Amsterdam University College

    A faculty member at Amsterdam University College, where she teaches modern and contemporary art, Dr. Schoenberger completed her doctorate in Art History at the Graduate Center of the City University of New York. Her doctoral dissertation, *Ludic Conceptualism: Art and Play in the Netherlands, 1959 to 1975*, is the first extensive study of art in the Netherlands during the 1960s and 1970s. Dr. Schoenberger has received research fellowships at the Rijksmuseum and the Beinecke Library at Yale University. Her book on Robert Jasper Grootveld, *Waiting for the Witchdoctor: Robert Jasper Grootveld’s Scrapbook and the Dutch Counterculture*, was published in 2020. Dr. Schoenberger's writing on examples of Dutch institutional critique appeared in the book *Humor in Global Contemporary Art*, published in 2024.

  • Léa Araujo, PPGA-UFES/LEENA/FAPES

    Doctor of Visual Arts from the School of Fine Arts of the Federal University of Minas Gerais (EBA-UFMG), with a scholarship from CNPq, in the areas of history, theoretical foundations and criticism of the arts, with an emphasis on politics, aesthetics and conceptual and collaborative practices. Post-doctoral researcher in the Postgraduate Program in Arts at the Federal University of Espírito Santo (PPGA-UFES), with a Fapes scholarship, where she develops historical and theoretical-critical aspects focusing on museum collections and archives.

References

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Published

30-12-2025

Issue

Section

Traduções

How to Cite

SCHOENBERGER , Janna. “Een merkwaardig misverstand”: Postcolonial reflections on Hoepla. Farol, [S. l.], v. 21, n. 33, p. 287–303, 2025. DOI: 10.47456/rf.rf.2133.51416. Disponível em: https://periodicos.ufes.br/farol/article/view/51416. Acesso em: 4 feb. 2026.