Gestión de la Creatividad
Análisis Bibliométrico del Campo
DOI:
https://doi.org/10.47456/regec.2317-5087.2025.14.3.47449.34.56Palabras clave:
creatividad, gestión de la creatividad, bibliometríaResumen
La gestión de la creatividad ha despertado un interés creciente en la academia y entre los profesionales, que buscan una mayor ventaja competitiva para las organizaciones. Este interés ha ampliado la cantidad de artículos científicos que buscan comprender cómo se desarrolla el proceso creativo y qué factores pueden influir en la creatividad. El artículo tuvo como objetivo mapear la literatura actual sobre gestión de la creatividad y comprender los caminos teóricos que se están construyendo en este campo. Este estudio bibliométrico seleccionó artículos publicados en inglés entre 2013 y 2023, alcanzando un total final de 2.293 artículos. En cuanto a los resultados, se observó que la creatividad está estrechamente relacionada con los temas de innovación, gestión y desempeño. En el análisis de los clústeres temáticos, destacó la evaluación de los factores que contribuyen e influyen en la creatividad. El campo se muestra plural y con una tendencia de crecimiento en las publicaciones.
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